For the last three years I have worked as the Senior Brand Designer at Truepic. While there I was tasked with revamping the Truepic brand identity. My aim was to address various issues — from implementation headaches to personality misalignment — and attempt to meet the moment in a rapidly evolving market. Through a collaborative internal process, we reimagined and solidified the entire identity, including full color palette, typography, iconography, illustration, and layout structures. I also expanded the brand identity into all visual facets of the company, including an overhaul the marketing website.